More Ways That Face Recognition is Being Used

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We have looked at face recognition and its history, benefits, and trends in our last few articles. Although work on face recognition from images was started as early as the 60s, recent developments in the technology have led to an entirely new way of looking at security, marketing, and so much more. At one time, movies, such as Minority Report made facial recognition seem like an impossible science fiction dream, the dream has quickly become a reality in our world today. As FaceFirst shares, face recognition iPhone X literally brought this technology to the hands of the public, allowing each of them to use it to protect their personal information and data. But there are many other ways that this software is being used. In our last article, we took a look at what is face recognition used for. In this article, we will look at a few more.

Personalized Advertising and Marketing for Stores

The movie that depicted face recognition software being used for advertising and marketing purposed was set in 2054, according to Medium, but in retail stores all across America and other countries, face recognition technology is already being used by marketers to target their target audiences. Minority Report made it look quite sophisticated, but the real thing is even more advanced than the movie ever predicted.

Stores such as Kroger and Walgreens in America are using face recognition systems to detect the approximate age, mood, gender, etc. of customers as they shop. It can even track the movement of a shopper’s iris to detect where they are looking in the store. This helps the stores to target ads that will appeal to their shoppers and point them to products that they are likely to need or want.

Marketing and Advertising for Large Corporations

While retail stores are using face recognition to predict what a customer might be looking for, larger companies such as Ford, Heineken, IKEA, Disney, Coca-Cola, Samsung, and McDonald’s are using the technology to determine the mood of people by detecting their facial expressions. This will allow marketers to create ads that target customers on an emotional level. For example, a face recognition app on your phone can determine your mood when you listen to music by “watching” your facial expressions when each song starts to play. In turn, that app can suggest music for your playlist based on your likes and dislikes.

Face recognition apps on your smart phone’s high definition selfie camera can detect your mood in this way as well. It can track your expressions as you see ads on the screen, and determine which ads appealed to you and which ones you frowned about. This gives marketers a real look at how successful their ads are. These “emotional analytics” are the basis for a startup in London known as “Realeyes,” which uses face recognition from video technology on webcams to determine the user’s subconscious responses to the videos that they are watching. All of the above-mentioned corporations are already clients of Realeyes, according to Medium.

Those are just a few more examples of what is face recognition used for. In our next article, we will share things that you need to know about face recognition.